Teamwork bags specialized agency award at IPRCC Award 2013

India’s only super specialized PR agency in healthcare, Teamwork Communication Solutions, received accolades at the India PR & Corporate Communications Awards 2013 for its work in the field of health and persistent efforts to highlight issues of public health concern.

The agency that has worked incessantly in the field of healthcare PR and conducted numerous campaigns to bring awareness about select health issues bagged the award for ‘Specialist Consultancy of the Year’ in a gala ceremony on Friday night.

The award recognizes the work done by the PR agency and specialist division with a PR consultancy whose business is concentrated on a specific sector, whether an industry sector, a market segment or a PR discipline, in this case it was healthcare PR.

The awardees were selected by a jury comprising 14 eminent Indian communications, PR and media professionals.

“It is a great honour to be recognized for our efforts which we have been putting in to make healthcare communication a specialized segment in India that also caters to pertinent public health issues. At Teamwork, our effort has been to carve a niche for ourselves in this domain and make healthcare communication a tool that would eventually make a difference in the lives of people,” said Kamal Narayan, Director, Teamwork Communication Solutions.

The jury members included former media adviser to the Prime Minister of India, Dr Sanjay Baru, who is currently Director Geo-Economics and Strategy, IISS; Anup Jain Sr. Director Strategic Projects Pizza Hut India; Deepa M Thomas, Ecommerce Evangelist, EBay, and Seema Ahuja, Head Corporate Communication, Biocon, among others.

“It is good to see a PR agency trying to focus in a specialized way on a particular domain, in this case health, and this augurs well for the industry. It would be interesting to see more companies establish themselves as specialized companies and develop expertise in select domains,” said Narayan Madhawan, Sr Journalist, Hindustan Times, a member of the jury.

The India PR & Corporate Communications Awards are one of the most prestigious recognitions in the field of PR that recognize the contributions and achievements of PR agencies in a broad list of categories.

Teamwork Communication Solutions Pvt. Ltd. (TCS) is a leading Public Relations advisory with extensive experience in various sectors, ranging from Healthcare to Education to Corporate and Entertainment.

The agency functions as a one-stop shop for all type of media and communication services and its team of young and dynamic professionals makes it a name to reckon with.

It not only offers consultancy and PR services to leading healthcare organizations and companies, it also takes the issues of public health concern seriously.

The agency has conducted a range of media campaigns to generate awareness around several healthcare subjects that need to be talked about and brought into public discourse.

Be it deadly diseases like cancer, tuberculosis, HIV, malaria, dengue, myeloma or those causing impairment and disabilities like glaucoma, arthritis, Alzheimer’s, spasticity, Teamwork Communication Solutions (TCS) has conducted several awareness campaigns around them.

The consultancy has also conducted campaigns to raise awareness on public health issues like smoking and tobacco hazards and the need to contain them.

Other jury members in the panel were Deepak Jolly,  VP Public Affairs & Communications Coca Cola India; LV Krishnan, TAM Media Research; Pranjal Sharma, Editorial Advisor, Columnist, Business World; Senjam Raj Sekhar, Director Communication, Vedanta Group; Sharvani Dang, VP Avantha; Viraj Chauhan, Corpcom director MTS.

The company had been awarded as the best healthcare PR agency in north India for 2012 by Big Brands Academy.

PR nurtures a mutual relation between brand and its customer

In the era of cut-throat competition, where every one is trying to out-do the other, it becomes practically impossible to get a step ahead. While a meticulous planning, strategy, and quality control do matter when it come to winning customer loyalty, the good work of an organization remain obscure until not communicated to its people, customers and other stakeholders.

Today doing good business doesn’t only mean making monitory profits, the reliability and success of a business can only be ascertained by its reputation and appreciation that it gets from its customers as well as employees.

The world has seen a lot of companies and brands that have caught the imagination of the people across the globe. Brands like Apple, HP, Google, XBOX, Blackberry, Zara are just few example of some of the most innovative brands that command wide-spread appreciation from millions of people worldwide.

These thousands of case studies have proved that to achieve the towering success for a brand, one does not need just communication or transmission of information. The communication that is meant to manifest the nature, thinking and vision of a brand needs to be innovatively planned and strategized. Here comes the need of Strategic communication that can take a brand closure to the hearts of its target audience.

Strategic Communication is the most important part of Public Relation which helps in creating an aura around a company and helps it to climb the ladder of brand recognition and recall. A good public relations plays a strategic role which extents the impact and credibility of advertising.

Advertising makes the brands known among the public but public relations develops public understanding and acceptance for those familiar brands with well defined strategies and make it popular as well as adorable. It involves a definite set of activities to formulate public attitudes to influence the public opinion towards a particular brand.

A well planned PR activity not only creates hype for brands but also keeps the momentum with frequent brand exposures. It manages regular communication with the public to keep them informed about every development that occurs in the company, may be communicating about a new product, spreading news about your company or making a major announcement. Most importantly, it develops in the consumer a sense that the brand also care for them.

It is also about targeting the right audience with the right information through the right medium. If the company fails to connect with the relevant audience in a timely manner, its business is a failure. There are millions who do the same business, how could the company beat the competition and prove that it is better depends on the marketing strategies the company adopts. 

After 4Ps – Product, price, place and promotion of marketing, it is the time for the fifth ‘P’ public relations.