PR nurtures a mutual relation between brand and its customer

In the era of cut-throat competition, where every one is trying to out-do the other, it becomes practically impossible to get a step ahead. While a meticulous planning, strategy, and quality control do matter when it come to winning customer loyalty, the good work of an organization remain obscure until not communicated to its people, customers and other stakeholders.

Today doing good business doesn’t only mean making monitory profits, the reliability and success of a business can only be ascertained by its reputation and appreciation that it gets from its customers as well as employees.

The world has seen a lot of companies and brands that have caught the imagination of the people across the globe. Brands like Apple, HP, Google, XBOX, Blackberry, Zara are just few example of some of the most innovative brands that command wide-spread appreciation from millions of people worldwide.

These thousands of case studies have proved that to achieve the towering success for a brand, one does not need just communication or transmission of information. The communication that is meant to manifest the nature, thinking and vision of a brand needs to be innovatively planned and strategized. Here comes the need of Strategic communication that can take a brand closure to the hearts of its target audience.

Strategic Communication is the most important part of Public Relation which helps in creating an aura around a company and helps it to climb the ladder of brand recognition and recall. A good public relations plays a strategic role which extents the impact and credibility of advertising.

Advertising makes the brands known among the public but public relations develops public understanding and acceptance for those familiar brands with well defined strategies and make it popular as well as adorable. It involves a definite set of activities to formulate public attitudes to influence the public opinion towards a particular brand.

A well planned PR activity not only creates hype for brands but also keeps the momentum with frequent brand exposures. It manages regular communication with the public to keep them informed about every development that occurs in the company, may be communicating about a new product, spreading news about your company or making a major announcement. Most importantly, it develops in the consumer a sense that the brand also care for them.

It is also about targeting the right audience with the right information through the right medium. If the company fails to connect with the relevant audience in a timely manner, its business is a failure. There are millions who do the same business, how could the company beat the competition and prove that it is better depends on the marketing strategies the company adopts. 

After 4Ps – Product, price, place and promotion of marketing, it is the time for the fifth ‘P’ public relations.