By Nikky Gupta
In the winter of 2009, when a group of media professionals conceived the idea of Teamwork, the public relations market in India was already overcrowded with hundreds of big, medium, small PR firms with some or the other new company being floated by PR amateurs every other day. So we cannot claim that we came up with some path breaking idea that would transform the world.
But yes, there was something that these media professionals had observed working in the field and felt closely and reached a conclusion that despite being over populated the PR industry in India still lacks on many fronts. They felt that the top-liners of the industry had made brand building, image and reputation management a cliché than an actual exercise. At the same time, there were too many smaller players who had nearly made PR synonymous to Press Release distribution.
Metaphorically saying, the PR scenario in India was as opaque as Delhi’s hazy whether at that time.
The people behind Teamwork were driven by the thought of bringing transparency and efficiency to the industry so that organizations can look at PR as a productive and reliable medium to make inroads into the hearts of their public and win their trust, the most critical element for organizational or individual success. The seed of revolution were sown and the blossom came faster than expected…
Passionate towards healthcare communication, the team forayed into the formal business from a tiny room of a 400 sq ft DDA flat at Shahpur Jat locality of the capital city with a young cosmetologist as its sole client. The initial infrastructure of the company mainly included a laptop and a few sets of visiting cards. With its meticulous approach, understanding of healthcare issues, and remarkable capability for media friendly content, no need to mention media contacts, we soon won the trust of our sole client who himself turned into our brand ambassador and started recommending teamwork in his circles.
Soon Teamwork signed another client, this time a medi spa which came through the recommendation of our first client. This instilled a notion in our heart that the core objective of the company shall always be to render PR services to our clients to the best of their satisfaction and they themselves will help us in growing.
Within months into business, Teamwork Communication Solutions Pvt. Ltd. emerged as one of the fastest growing PR and brand management consultancies in India. With a team of young dynamic, and go-getter media professionals at the helm, the company soon became a name to reckon with, and a host of clients varying from individuals to small start-ups to big corporate found a prolific partner in their pursuit to prominence and success.
Teamwork has always believed in a famous saying “It is not enough that one has clearness of vision, and reliance on sincerity, one must also have the art of expression, or he will remain obscure.” We are convinced to the core that the size of a company does not matter, what matters is how creatively and distinctively it connects to its target audience and wins their trust.
Professionals at Teamwork are always busy in churning out those breakthrough ideas that transform the image of our clients and enable their business stand apart in highly competitive and cluttered marketplace. Creating strategies that are not only unique, creative and innovative but also “different with a purpose” is not less than a religion for our team. Our war-cry is produce results, whatever it takes.
As a proof that the company has been able to stay focused on its mission, Teamwork was awarded as the Best Healthcare PR Agency in 2013 and Specialist PR Consultancy of The Year award in IPRCC Awards 2013 where it was selected by a jury comprising stalwarts of corporate communication, PR and media led by Dr. Sanjay Baru, former media advisor to Prime Minister of India.
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